Formulated with MultiEx BSASM™, Jojoba Oil, Shea Butter, and Panthenol, Chubby Cheeks Soft Shield Baby Face Cream nourishes and protects your baby’s delicate skin every day. As baby skin is thinner, more reactive, and loses moisture faster than adult skin, consistent, targeted care is essential. Soft Shield Face Cream delivers a gentle yet effective layer of protection with every application, designed for sensitive skin from the very first use.

Daily nourishment for sensitive skin, with every application:

• Lightweight, non-greasy texture that absorbs quickly without residue.
• Formulated with Ceramides to strengthen the skin barrier and support skin repair.
• Dermatologically tested and clinically proven safe for sensitive skin.
• EcoCert certified ingredients, sustainably sourced and environmentally responsible.
• Free from parabens, silicones, and toxic chemicals.
• Vegan, cruelty-free, and eco-friendly.

Hero Ingredients:

MultiEx BSASM™ (7 Plant Extracts)

A clinically tested blend of seven plant extracts, including Centella Asiatica, Green Tea, Licorice, and Chamomile, formulated to calm and protect sensitive facial skin with continued daily use.

• Calms redness and reduces inflammatory responses triggered by environmental exposure
• Supports a balanced skin microbiome, reducing the likelihood of reactive flare-ups
• Promotes natural skin healing and helps maintain long-term skin resilience

Panthenol (Provitamin B5)

Panthenol is a water-soluble provitamin that converts to Vitamin B5 on skin contact, and one of the few actives that works at a cellular level, making it especially suited to the repair and daily maintenance of sensitive baby facial skin.

• Penetrates the upper layers of skin to deliver hydration from within rather than sitting on the surface
• Supports skin cell regeneration to repair dry, flaky, or irritated areas
• Strengthens the skin’s natural barrier function with continued daily application

Jojoba Oil

Jojoba is technically a liquid wax rather than an oil, closely mirroring the structure of the skin’s own sebum, making it one of the most compatible moisturising actives for baby facial skin. It absorbs readily and deeply without leaving residue.

• Mimics the skin’s natural sebum to deliver moisture without disrupting skin balance
• Non-comedogenic and non-occlusive, suitable for sensitive and reactive facial skin
• Reinforces the skin’s natural lipid layer to reduce moisture evaporation

Shea Butter

Derived from the nut of the African shea tree, Shea Butter is a natural emollient whose high concentration of fatty acids conditions the skin deeply without overwhelming its surface.

• Delivers deep, lasting hydration to dry, flaky, and irritation-prone facial skin
• Calms sensitivity and reduces discomfort associated with eczema-prone skin
• Rich in Vitamin E, providing antioxidant protection against free radicals and daily environmental aggressors

Proudly made in Malaysia (manufacturer that meets ISO 9001: 2015 standards).